What do you need to go live on Instagram?Īnyone with an Instagram account can stream a live video. You can just have a casual conversation with your followers or share your thoughts on an interesting topic.
You don’t have to worry about producing a perfectly polished video. Build a community: Live videos are real, transparent and authentic.You can also allow viewers to join the live stream with their camera and mic if you want to give them even more of the spotlight. Connect in real time with your audience: You can see who’s tuning into your live video and you can interact with them directly via the chat.Your followers get a notification when you go live and your live stream skips to the front of the line of Stories that show up on the home page. Stay top of mind for your followers: Instagram’s algorithm favors live videos.Here are three ways Instagram Live videos can help you reach your goals. If you want a way to tap into that massive user base - and stand out from the millions of posts that go unnoticed - you should use live video. Instagram is the fourth most popular social media platform in the world and boasts more than 500 million daily users.
The benefits of live streaming on Instagram Live Instagram recently rolled out Live Producer, which allows you to stream from desktop, but only a select few have access to it right now, however. Most people can only use Instagram Live via the mobile app on their phones. The service rolled out in 2016 and anyone with an Instagram account can start a live video that their followers can watch in real time. Instagram Live lets users watch and stream live videos on the Instagram platform.
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